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● Open for new engagements — Q3 2026
Greatbase.
HOW WE WORK

Four phases.One arc.

The methodology is simple on purpose. Each phase informs the next; the last loops back into the first. The brief stays alive across the engagement.

●The four-phase arc
01/04
01
Discover2 weeks

Understand the business before building for it.

We start every engagement with structured discovery — analytics audit, stakeholder interviews, competitive review, and the truthful version of the brief. The goal is to make sure the next ninety days do not compound a bad assumption.

  • ·Analytics audit
  • ·Stakeholder interviews
  • ·Competitive map
  • ·Prioritised roadmap
Scroll for next phasephases · 4
OUR OPINIONS

Eight principles
we sell behind.

Opinionated work sells itself. These are the eight rules we apply to every engagement — and the filters we use to decide which projects to take.

01

The brief is alive.

Discovery is not a phase that ends. We rewrite the brief as we learn — that is the only way to ship the right thing in week ten.

02

Strategy ships.

A roadmap that nobody builds against is a deck. We sequence strategy so it lands as design and engineering decisions, not slides.

03

Design as a system.

Every interface decision references something else. The result is a system that lasts beyond a redesign cycle.

04

Code we maintain.

We write code that we are happy to come back to in eighteen months. Every dependency is a debt; every abstraction is a bet.

05

Arabic is not a translation step.

RTL parity is a design decision made in week one — not a polish pass added in week twelve. Otherwise it shows.

06

The handoff is not the end.

Most engagements roll into a retainer. We measure success in the next year, not the launch quarter.

07

We say no.

To projects we are wrong for. To scope creep that breaks the brief. To meetings that should be a paragraph. The work earns its space.

08

One team, one table.

Strategy, design, and engineering sit in the same room from kick-off. No relays, no handoffs that lose intent.

HOW WE SELL IT

Three engagement shapes.
One arc behind them.

We don’t sell hours. We sell shapes — sized to a question, a launch, or an ongoing partnership. Most engagements move through all three.

START SOMETHING

Bring the
unfinished thing.

Send us the brief, the half-built site, the spreadsheet that runs the business. We reply inside one working day — in English or Arabic.